Even though Jesus gave us these and many more concrete examples of what the reign of God is in real life, as preachers we often struggle to imagine God’s reign as concretely, today or in the future. I want to raise up an exercise and offer an example to help us imagine the concrete manifestation of God’s hopes for us so we can easily preach God’s vision revealed in a text.
“Both preaching and advertising struggle to get a message across in a world cluttered with noise that makes it hard for anyone with ears to hear. Because of this common struggle, the two communicative disciplines share a lot of the same concerns and methods. This means that a lot of what I learned was less of a radical re-thinking of preaching and more a confirmation of some standard elements of homiletical methodology to which advertising methodology offered some new nuance.”
