What’s the point? The power of crafting sermons with the end in mind
All parts of the sermon function like a call and response: each initial question answered, each named problem affirmed, each element finding its conclusion in the sermon’s intentionally crafted end. What are you inviting your listener to understand or believe more deeply? Why does it matter? Every word of the sermon lays the path to those answers.
Preaching + Advertising? (A Guest Post)
“Both preaching and advertising struggle to get a message across in a world cluttered with noise that makes it hard for anyone with ears to hear. Because of this common struggle, the two communicative disciplines share a lot of the same concerns and methods. This means that a lot of what I learned was less of a radical re-thinking of preaching and more a confirmation of some standard elements of homiletical methodology to which advertising methodology offered some new nuance.”
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I participated in the Lectio study today with a complicated and double-speak Gospel (John 17:6-19) and WOW! I received so much great insight and am headed in a direction I feel really good about. Thank you to all my colleagues! If you are wondering if this is worth it, wonder no more. It is.
—Donna G.
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The Gospel People Don't Want to Hear: Preaching Challenging Messages was written to aid preacher’s in understanding what’s at stake for their listeners so they can craft sermons their audience can receive, even if they challenge cherished beliefs.
I just have to say WOW. I'm so grateful that I made the investment and joined The Collective. These Thursday [workshops] are a game-changer for me.
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